Millennials and retired Baby Boomers are known to travel for leisure mainly to satisfy the adventure craving. Generally, consumers only dream of travelling to fun and exciting locations, but are limited by finances, work schedules, baby sitters, and overall daily challenges. ODOS seeks to provide the education, resources and options for people to travel on a dime, raise their consciousness and awareness of African America history, Afro Carribean Diaspora experiences domestically and throughout the world. We also look forward to impacting our communities by offering travel scholarships and mentorships to youth and college students.
African Americans as the Target Market
Black and African Americans constituent the third largest racial and ethnic group in the United States( after White Americans and Hispanic and Latino Americans) Most African Americans are descendants of the enslaved peoples within the boundaries of the present United States. On average, African Americans are of West/Central African and European descent, and some also have Native American ancestry. According to US Census Bureau data, African immigrants generally do not self identify as African American. The overwhelming majority of the African immigrants identify within their own respective ethnicity ( 95%) Immigrants identify as African Americans. Immigrants from some Caribbean, Central American and South american nations and their descendants may or may not also self-identify with the term
ODOS is passionate about working to change the perception many have of Black travel. We also understand the Black travel industry has major benefits both monetary and cultural.
It is estimated that the African-American community spends about $50 billion annually on travel and leisure with a large portion of that spending coming from women. African-American spending on travel and hospitality runs anywhere from $40 billion to $56 billion, Black travel in the U.S. is projected to grow 25% over this decade.